Bachelor in BUT - Techniques de commercialisation - en apprentissage

Tuition fees are 178 EUR per year.

The BUT in Techniques de commercialisation (sales and marketing techniques) at the Institut Universitaire de Technologie de Reims in Reims, France is a professionally oriented bachelor's degree focused on the practice of sales, marketing, and commercial negotiation. Coursework typically covers marketing strategy, sales techniques, digital marketing, market research, negotiation, and customer relationship management, along with foundational coursework in economics and business communication. The program is delivered en apprentissage (as an apprenticeship), so students alternate between classroom study and paid work placements with a company throughout the three years, gaining direct commercial experience alongside their academic coursework. All instruction is in French. This BUT is a three-year program that begins in September and carries a yearly tuition of 178 EUR. Graduates typically move into roles such as sales representative, marketing assistant, account manager, or commercial development officer across sectors ranging from retail and consumer goods to business services, since the degree is designed for direct entry into commercial roles rather than academic research. The apprenticeship structure means graduates enter the job market with accumulated hands-on selling and marketing experience, which employers in commercial fields often look for. Some graduates pursue further study through a specialized master's degree to move toward marketing management or strategic roles later on. Based in Reims, a city with a notable regional business and commercial sector, the program's apprenticeship format keeps academic learning closely tied to the practical demands of sales and marketing work across the three years of study.