Bachelor in Marketing

The American University of Paris (AUP) is a premier American liberal arts institution located in the heart of Paris, offering a unique international learning environment. It empowers students to become global citizens through a rigorous curriculum and a diverse, multicultural community.

The Marketing program at The American University of Paris is designed for students who are passionate about understanding consumer behavior and developing effective marketing strategies. This bachelor's degree typically spans three years and is taught in English, making it an ideal choice for international students looking to gain a global perspective in marketing.

Students in this program will explore various aspects of marketing, including digital marketing, brand management, and market research. The curriculum emphasizes practical skills through projects and internships, allowing students to apply their knowledge in real-world settings. This hands-on approach prepares graduates to adapt to the fast-paced marketing landscape and equips them with the tools needed to succeed.

Graduates of the Marketing program can pursue various career paths, including roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. They often find opportunities in diverse industries, including advertising agencies, corporate marketing departments, and non-profit organizations. The skills acquired in this program are transferable, enabling graduates to thrive in various business environments.