Bachelor in BUT - Techniques de commercialisation

At I.U.T Nancy-Charlemagne - Université de Lorraine in Nancy, France, the BUT - Techniques de commercialisation (Sales and Marketing Techniques) is a three-year bachelor program conducted in French. Commercial techniques as a discipline covers the principles and practices of marketing, sales management, customer relations, distribution, and business development. Students explore market analysis, consumer behaviour, digital marketing tools, negotiation methods, and the management of sales teams and commercial operations. Applied projects and professional internships develop the practical skills needed to work effectively in commercial roles from the start of a career. Graduates enter a broad range of positions including sales representative, marketing coordinator, account manager, and business development officer across sectors such as retail, services, and industry. The degree also supports further study in marketing, management, or international business. All instruction is in French, yearly tuition is 178 EUR, and the program begins in September.