Bachelor in BUT - Techniques de commercialisation

At I.U.T. Thionville-Yutz - Université de Lorraine, tuition fees are 178 EUR per year.

Sales and Marketing Techniques (Techniques de commercialisation) develops the practical skills needed to design and execute commercial activity, from identifying and analysing markets through to managing customer relationships and running digital marketing campaigns. Courses cover market research, product management, e-commerce tools and platforms, commercial negotiation, sales force organisation, business communication, and customer experience management. Applied projects and professional internships are integrated into the curriculum to give students early exposure to real commercial environments. This bachelor of university technology programme (BUT) is offered at I.U.T. Thionville-Yutz — Université de Lorraine in Yutz, France. The degree runs over 3 years from September, with all teaching in French. Yearly tuition is 178 EUR. Graduates enter a wide range of commercial positions including sales representative, key account manager, marketing coordinator, e-commerce officer, retail buyer, and brand assistant. The qualification is well regarded by employers in consumer goods, retail, services, and digital commerce sectors where commercial acumen combined with digital fluency is expected. Students who aim for marketing management or strategic roles frequently continue to a master's degree in marketing, sales management, or business development after completing the BUT. I.U.T. Thionville-Yutz's location near the Luxembourg border exposes students to cross-border commercial activity and an economically active catchment area, supporting strong internship connections and post-graduation employment prospects.