Bachelor in BUT - Techniques de commercialisation

Tuition fees are 178 EUR per year.

Commercial techniques — BUT - Techniques de commercialisation — is a three-year bachelor-level programme (Bachelor Universitaire de Technologie) at IUT de l'Université de Lille - site de Roubaix (59) in Roubaix, France. Instruction is in French, yearly tuition is 178 EUR, and the programme begins in September. Commercialisation techniques cover the full range of skills involved in selling products and services and managing customer relationships. Students study marketing strategy, sales techniques, negotiation, digital marketing, market research, customer relationship management, e-commerce, and the fundamentals of business law and financial management relevant to commercial activity. The BUT pathway integrates substantial periods of professional placement, enabling students to apply their training in retail, wholesale, services, or digital commerce environments. Graduates pursue roles as sales representatives, account managers, marketing assistants, e-commerce managers, or business developers across sectors including distribution, industry, financial services, and digital commerce. Some graduates go on to master programmes in marketing, management, or international business.