Bachelor in Digital Marketing

Tuition fees are 13,950 CHF per year; the application deadline for Bachelor in Digital Marketing is Aug 31, 2027.

Mastering the art of digital influence requires more than just technical savvy; it demands a deep integration of strategic foresight and creative execution. This specialization, embedded within the Bachelor of International Management, focuses on the mechanisms of modern growth—from the algorithms governing social media reach to the data-driven precision of e-commerce management. Students are invited to dissect how emerging technologies reshape consumer behavior and to apply these insights directly to business development.

Practical Professional Immersion

The curriculum bridges the gap between theoretical marketing frameworks and the fast-paced reality of the digital economy. By emphasizing the use of progressive marketing tools and communication platforms, the program ensures that graduates are not merely observers of digital trends, but active architects of brand presence. Whether you aim to lead as a Digital Marketing Director or craft strategy as a Social Media Manager, the program provides the following core competencies:

• Strategic utilization of new technologies to maximize business potential.
• Comprehensive development of end-to-end marketing strategies.
• Advanced application of social media networks to accelerate business growth.

With the flexibility to study across campuses in Geneva, Barcelona, and Madrid, students gain a truly international perspective, further supported by dedicated internship guidance to ensure a seamless transition into the global workforce.