Master in Digital Marketing

For Master in Digital Marketing, tuition costs 2,550 EUR per year.

Emlyon business school stands at the intersection of innovation and executive development, offering a targeted Digital Marketing program designed to equip professionals with the strategic agility required in today's fast-paced virtual marketplace.

This intensive short program provides a deep dive into the mechanisms that drive modern business growth. Participants will analyze the latest online marketing trends, encompassing:

• Strategic social media management and engagement
• Paid advertising frameworks and execution
• Search Engine Optimization (SEO) techniques
• Data-driven decision making and analytics

By integrating interactive coursework with practical, real-world case studies, the curriculum ensures that participants move beyond theory to design and execute high-impact digital campaigns. It is an ideal pathway for those looking to sharpen their tactical skills, optimize their return on investment, and gain a competitive edge in their respective business units.

emlyon business school Shanghai, established in 2007, brings a European management education spirit to one of Asia’s most dynamic cities. The campus is integrated within a major Chinese university environment and focuses on entrepreneurial education, innovation, and the maker mindset. Programs in Shanghai combine global management theory with local business practices to prepare students for international careers.

Curricula emphasize entrepreneurship, early maker principles, and experiential projects that move quickly from idea to implementation. Students engage with startups, multinational firms, and industry practitioners through applied coursework, incubators, and executive connections. The Shanghai campus benefits from proximity to finance, trade, and technology hubs, allowing learners to explore internships, company visits, and cross-cultural collaborations that deepen professional readiness.

Student life in Shanghai is vibrant and multicultural, with access to a vast cultural scene, networking events, and career services tailored to regional employers. International applicants can expect support for admissions, scholarships, and relocation, along with opportunities to study the Asian market while retaining ties to emlyon’s global network. The campus is attractive for students seeking an entrepreneurial education rooted in real-world practice and international mobility.