Master in Marketing Fundamentals

Tuition fees are 2,550 EUR per year.

Graduates of this programme emerge as strategic partners within their organizations, capable of bridging the gap between operational tasks and high-level corporate growth objectives. By mastering the integration of marketing into broader company visions, participants transition from functional roles into influential positions where they can effectively steer market positioning and value creation.

Strategic Marketing Integration

Designed specifically for operational managers, this intensive short programme focuses on the essential role marketing plays in driving sustainable business performance. Participants will develop a comprehensive understanding of:

• Identifying and navigating key marketing challenges within a corporate structure.
• Applying practical tools to align marketing initiatives with long-term company goals.
• Strengthening the synergy between marketing output and overall organizational strategy.

This training is exclusively delivered in French and emphasizes the practical application of strategic marketing frameworks to real-world business environments.

emlyon business school Shanghai, established in 2007, brings a European management education spirit to one of Asia’s most dynamic cities. The campus is integrated within a major Chinese university environment and focuses on entrepreneurial education, innovation, and the maker mindset. Programs in Shanghai combine global management theory with local business practices to prepare students for international careers.

Curricula emphasize entrepreneurship, early maker principles, and experiential projects that move quickly from idea to implementation. Students engage with startups, multinational firms, and industry practitioners through applied coursework, incubators, and executive connections. The Shanghai campus benefits from proximity to finance, trade, and technology hubs, allowing learners to explore internships, company visits, and cross-cultural collaborations that deepen professional readiness.

Student life in Shanghai is vibrant and multicultural, with access to a vast cultural scene, networking events, and career services tailored to regional employers. International applicants can expect support for admissions, scholarships, and relocation, along with opportunities to study the Asian market while retaining ties to emlyon’s global network. The campus is attractive for students seeking an entrepreneurial education rooted in real-world practice and international mobility.