Bachelor in Marketing

Abertay University in Dundee is a compact, innovative institution with a global reputation for pioneering programs in video games, cyber security, and applied technology. Founded in 1888, Abertay blends strong academic teaching with a distinctly vocational focus, offering a practical curriculum and active industry engagement. Students benefit from studios, labs, and project-based modules that reflect current practice across design, informatics, business, and applied sciences.

With around 4,500 students, Abertay provides a close-knit campus experience and extensive support for international learners, including visa guidance, orientation, and tailored welfare services. The university’s long-standing partnerships with games studios, tech firms, and public sector organisations create opportunities for placements, live projects, and collaborative research. Dundee itself is a creative, affordable city with growing tech and cultural sectors, making it an appealing base for study and part-time work.

Abertay graduates often move into high-impact roles in gaming, cyber security, software development, and data-driven industries thanks to industry-aligned modules and strong employer links. Prospective students should explore specific program content, placement options, and research projects to match their ambitions. For international applicants, early engagement with the admissions and international offices will help clarify entry requirements, English language expectations, and scholarship or funding opportunities.

The Bachelor in Marketing at Abertay University is a three-year degree for students who want to launch a successful marketing career. This Bachelor's degree in Marketing helps students develop skills in creating impactful campaigns, understanding consumer behavior, and managing customer relationships.

The curriculum focuses on marketing topics like digital marketing, brand management, and marketing analytics, with an emphasis on practical experience and industry connections. Students engage in real-world projects, work placements, and collaborative initiatives with businesses, and learn about emerging trends like MarTech and sustainability.

Graduates can pursue careers as marketing executives, market researchers, or business analysts, and are well-prepared to thrive in the competitive marketing landscape with strong employability support and a professional portfolio.