Master in Marketing Analytics

Tuition costs 21,123 USD per year. The application deadline for the Sep 2027 intake is Jul 8, 2027.

The Master in Marketing Analytics at Woosong University is a 2-year master's degree for students who want to become professional marketing analysts. This program helps students develop skills to make data-driven decisions. It's taught in English and based in Daejeon, South Korea.

The curriculum covers statistical, programming, and analytical skills. Students learn to analyze data on customer characteristics, product features, and market outcomes. They gain hands-on experience in scientific analysis of data to provide insights for enterprises.

Graduates can pursue careers as Marketing Analysts, Data Scientists, Business Intelligence Developers, or Market Research Managers. They can work in various industries, including finance, retail, and healthcare, for employers like Samsung, Hyundai, or LG.

Woosong University in Daejeon, South Korea, founded in 1954, blends practical training with a global outlook to prepare students for international careers. With about 13,000 students, including roughly 2,500 international students, Woosong offers programs in business, engineering, design, hospitality management and more. The campus emphasizes English-language instruction, modern facilities and a supportive environment for students arriving from abroad.

The university prioritizes hands-on learning and industry partnerships that bring real-world projects into the classroom. Entrepreneurship and innovation are embedded across curricula, and students benefit from internships, lab access and collaboration with local and international companies. Smaller class sizes and dedicated faculty make it easier for students to receive individual guidance on academic and professional pathways.

International applicants will find a welcoming community, targeted student services and pathways that ease academic transition and career placement. Woosong encourages cross-cultural exchange through clubs, events and joint programs with partner institutions. Graduates leave with practical skills, English proficiency and an international mindset that supports careers in Korea and beyond.