Bachelor in International Marketing

The application deadline for the Sep 2027 intake is Jul 15, 2027, and tuition fees are 9,615 EUR per year.

The Bachelor in International Marketing at Karlshochschule International University is a 4-year program for students who enjoy interacting with others and understanding new markets. It leads to a Bachelor's degree in Marketing and is taught in English.

The curriculum combines management and marketing modules with a focus on international customer relations and value chains. Students learn new languages and specialize in a particular area of the world, such as Latin America or SouthEast Asia. The program includes applied skills in community and company projects, as well as a semester abroad at a partner university.

Graduates can pursue careers as Marketing Managers, Brand Specialists, International Account Managers, Product Developers, or Export Managers, working for companies like multinational corporations, advertising agencies, or non-profit organizations.

Karlshochschule International University in Karlsruhe offers an innovative, project-based approach to higher education with a strong international orientation. Founded in 2004, the university emphasizes intercultural competence, critical thinking, and applied learning across programs in business, management, culture, and the humanities. Small class sizes and interactive formats encourage collaboration and reflexive practice, enabling students to engage directly with contemporary social and organizational challenges.

The curriculum integrates practical projects, case work, and internships to cultivate entrepreneurship, sustainability awareness, and social responsibility. International students benefit from a multicultural campus community, opportunities for exchange, and close faculty mentorship that supports academic and professional development. The university's location in Karlsruhe connects students to a dynamic regional economy and cultural scene, supporting networking and experiential learning outside the classroom.

Karlshochschule is well suited to students who value interdisciplinary study and hands-on preparation for global careers in NGOs, creative industries, consultancy, and social enterprise. Academic programs emphasize transferable skills, ethical leadership, and adaptability, helping graduates articulate meaningful career paths. Prospective international applicants seeking a personalized education with an applied, socially engaged focus will find Karlshochschule a compelling option.