Bachelor in Marketing Communication And Digital Marketing

With a 5th-semester internship that's 100 days long, the Marketing Communication and Digital Marketing programme provides you with in-depth, practical experience. You'll immerse yourself in a curriculum that includes classic and digital marketing approaches, and gain hands-on experience with advertising, social media, and content marketing. This programme also fosters an understanding of sustainability in marketing.

Integrated into a thorough business education, this programme offers a blend of marketing and communication knowledge, supplemented by insights into consumer psychology, market research, and relevant laws. You'll benefit from the expertise of professionals from renowned communications agencies and companies, and have the opportunity to work on real projects, case studies, and excursions. Additionally, you can gain further practical experience by participating in the student agency werbeliebe e. V..

The programme also offers an international focus, with a strong network of partner universities for a semester abroad.