Bachelor in Internet und Online-Marketing

Graduates from the Internet and Online-Marketing degree go on to careers in sectors like retail, consumer goods, internet, publishing, telecommunications, and advertising. The curriculum at RWU includes modules on planning and executing campaigns on platforms like Facebook and Google, designing user-friendly online shops and websites, and communicating through social media. The programme focuses on the digital relationship between consumers and companies, teaching how to use social media for customer communication, how search engines like Google work, and how to analyze and interpret user behavior on websites. This programme is designed in line with industry demands, with a strong focus on the rapid growth of the internet economy and the shortage of skilled professionals in this area. The faculty, including the Fachbereich Digital Business, offers a holistic approach to internet marketing, and guest lectures from industry experts like Markus Gahler add real-world insights to the curriculum.