Bachelor in Marketing

With the Marketing specialisation, you will deepen your marketing skills through a selection of elective modules such as Marketing Analytics, Sales Excellence, and Creating Shared Value.

In these modules, relevant models and strategies are developed and reflected upon as a theoretical foundation, while also addressing practical applications in companies. You will learn to analytically and solution-orientedly address central questions of the respective marketing fields. Here, the application of subject-specific tools and methods is also taught and trained.

Prof. Dr. Isabelle Hillebrandt is responsible for coordinating the Marketing specialisation.