Marketing, Media & AI

At Fachhochschule Wedel University of Applied Sciences, tuition costs 2,010 EUR per year.

This programme’s early focus on the ‘Projekt Digital Marketing: Paid Media’ module sees students collaborate with real-world partners to develop, launch, and evaluate live digital campaigns.

In the realm of marketing, the challenge lies in understanding and predicting consumer behaviour. At FH Wedel, you learn to create compelling media content and develop effective marketing strategies by delving into the psychological foundations of consumer behaviour. Your academic journey covers a broad spectrum from Informatik, BWL, and Psychologie, equipping you with a solid base to specialise in the latest trends in E-Commerce and Digital Marketing.

Today’s marketing landscape requires a blend of creativity and technology, harnessing the power of social networks and data analytics. You will design and implement successful strategies that are both scientifically grounded and highly innovative, preparing you for a career where you actively shape the technological future of marketing.

Artificial intelligence is a core component of this programme.

Students learn to integrate cutting-edge KI tools into their work, enhancing their ability to optimise processes and unveil new methods of content creation. Modules like Web and App Analytics, Data Analytics in Business, and App Marketing & User Experience (UX) are designed to develop your analytical skills, ensuring that your decisions are data-driven and impactful.

Through regular guest lectures from industry experts and collaborations with over 80 partner companies, you stay updated with the latest industry trends and build a strong professional network.