Bachelor in Marketing

Concordia University of Edmonton, founded in 1921 and located in Edmonton, Alberta, offers a personalized learning environment with a heritage of liberal arts and professional programs. Serving a large and diverse student population of around 48,000, including approximately 9,624 international students, Concordia combines small class sizes with a broad program spectrum across undergraduate and graduate studies. The campus fosters engaged learning, community involvement, and opportunities for research and experiential education.

Academic offerings emphasize critical thinking, creativity, and applied learning across 24 program areas, with faculty committed to mentoring and individualized attention. Students benefit from hands-on labs, field placements, and community partnerships that connect classroom learning to real-world contexts. Student clubs, athletics, and service initiatives contribute to a vibrant campus culture where leadership and cross-cultural exchange are encouraged.

International students find supportive services for admission, academic advising, and settlement assistance, plus career development resources to prepare for employment after graduation. Concordia’s welcoming atmosphere and focus on student success help newcomers adapt academically and socially. Prospective students should explore program prerequisites, scholarship options, and experiential learning opportunities to maximize their time at Concordia.

The Bachelor in Marketing at Concordia University of Edmonton is a degree for students who want to become marketing professionals. It takes a few years to complete and helps students learn about building brand loyalty and creating effective advertising campaigns.

This program teaches students about advertising methods, consumer behaviour, international marketing, and research techniques. Students also learn how to design marketing campaigns and develop their customer base. The program includes hands-on components to help students gain practical skills.

Graduates of this program can pursue careers as marketing managers, market research analysts, project managers, public relations professionals, or sales representatives. They can work in various industries, including advertising and sales.