Bachelor in Marketing 1

With the Marketing I module, students at this programme master marketing fundamentals and the tools of the trade, like SPSS for data analysis.

Students learn how to develop successful marketing campaigns, using the same tools and techniques that professionals do. After that, they move on to more strategic and managerial skills, with modules like Marketing II.

Throughout the programme, real-world relevance is paramount. Students gain hands-on experience with real products, creating campaign concepts and making data-based decisions.

This is reinforced by the expertise of faculty members such as Prof. Dr. Wibke Heidig and Prof. Dr. Martin Haupt, who bring their industry experience into the classroom.